FREELANDER Sets Global Brand Launch For Abu Dhabi This September

FREELANDER will hold its Global Brand Launch in Abu Dhabi on September 29. The event takes place at Emirates Palace Mandarin Oriental. The brand marks a major milestone in its ongoing international expansion. The United Arab Emirates serves proudly as its first international market. The event introduces FREELANDER and its first strategic nameplate, FREELANDER 8.

Entering The Next Phase Of Global Expansion

The brand enters the next phase of its exciting global journey. The launch follows an earlier announcement at the 2026 Goodwood Festival of Speed. The brand confirmed the UAE as its primary international focus there. FREELANDER recently established vital partnerships with Al Tayer Motors and Premier Motors. These partnerships secure the local dealer network ahead of the launch.

The Middle East provides an important setting for demonstrating vehicle capabilities. The company conducted extensive regional road testing across diverse environments. These tests verified vehicle performance and thermal management under local conditions. FREELANDER 8 represents three core pillars: British Craftsmanship, Smart Confidence, and All-Terrain Freedom. Designers built the vehicle specifically for the new energy vehicle era.

Bringing Premium Design To Modern Drivers

It brings together premium design and intelligent technology for modern drivers. The launch event offers audiences a closer look at the brand vision. Abu Dhabi will mark the beginning of a broader global journey. Chery and Jaguar Land Rover jointly developed the FREELANDER automotive brand. JLR leads the design, while Chery brings advanced technology capabilities. The brand relies on over 5,000 employees and five strategic hubs.

Read the latest automotive news and international brand announcements today. Find your essential business updates directly at Oman Day.