Super Bowl Ads 2018: The Best, The Weirdest And The Most Complicated

Worst Use Of A Civil Rights Giant: Ram Trucks

It's never a good move to make a civil rights leader look like he's shilling for trucks from beyond the grave. Unfortunately, nobody told that to Ram Trucks, which took audio from a speech Martin Luther King Jr. gave 50 years ago and used it for an ad. The images in the ad aren't so bad, though I wonder what a man who championed nonviolent protest would think of the footage of soldiers marching in one scene. But the idea that a speech from one of history's greatest activists would be used to prop up the image of a pickup truck drew lots of backlash online. And it probably didn't promote the goodwill that the company intended.

Weirdest, Almost-Cool Use Of A Celebrity, Part I: Danny DeVito For M&M's

Danny DeVito has always looked like a human version of those animated M&M's, so I suppose it was just a matter of time before the candy company put him in an ad. But once DeVito pops up — after the animated red M&M uses a lucky penny to wish he was human — the ad doesn't know what to do with him. There's the obvious gag where the actor asks people, "Do you want to eat me?" Then he gets hit by a passing truck. It takes the already weird notion of making characters out of pieces of candy and blows it up into a bizarre display.

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